South Beach Beverage Company

From Wikipedia, the free encyclopedia

South Beach Beverage Company
Image:Sobelogo.png
Type	Subsidiary
Founded	1996
Founder	John Bello[1] Tom Schwalm [1]
Headquarters	Image:Flag of the United States.svg Norwalk, Connecticut
Industry	Beverages
Products	See products section
Revenue	US $300 Million (2005)[1]
Employees	50[2]
Parent	PepsiCo.
Website	SoBe Beverages

South Beach Beverage Company, commonly known by its acronym, SoBe (IPA: [sobi]), is a manufacturer of teas, elixirs and energy drinks. SoBe was founded in Norwalk, Connecticut in 1996 and became a subsidiary of PepsiCo in October 2000. The SoBe name is also licensed for gum and chocolate products.^[2]

Contents 1 Company history 2 Products 2.1 Discontinued products 3 Bottlecaps 4 Sponsorships 5 SoBe in popular culture 5.1 In video games 6 References and citations 7 External links

[edit] Company history

The South Beach Beverage Company is a drink manufacturer based in Norwalk, Connecticut, USA. Incorporated in 1996, their first product was SoBe Black Tea 3G (ginseng, guarana, and ginkgo). It became wildly popular and led to the introduction of other flavors.

A 90 percent interest in the South Beach Beverage Company was purchased for USD $370 million by PepsiCo. on October 30, 2000.^[3]

[edit] Products

[edit] Bottlecaps

Image:Question book-3.svg

This section does not cite any references or sources. Please improve this section by adding citations to reliable sources. Unverifiable material may be challenged and removed. (January 2008)

SoBe is known for its bottlecaps, which have different phrases printed on their reverse side, parodying pop culture and other references. Some phrases include: Sobe Wan Kenobi, "Apocalizard Now" and "Wasssssobe?". There are currently over 200 different cap slogans in production.

List of bottlecap phrases:

Be the lizard
Drain the lizard
be one with the lizard
A Fist full of Lizards
ARGININE
As Seen On TV
Bare Naked Lizards
BEE POLLEN
Be the Lizard Danny
Big Air
Carve This
Chop Chop!
CHROMIUM
Do the Lizards have large talons?
ECHINACEA
ÊTRA SOBE
Full Metal Lizard
Grab the lizard by the bottle
Get stronger, Last Longer
Gimmie My Yohimbe
GINKO
GINSENG
Good Lizard Hunting
Got There?
GUARANA
H to the Lizzo
Have Lizard will Travel
Have you hugged a Lizard Today?
Hey Lizard, Lizard, Lizard
Hey SoBe, Don't Ever Change! K.I.T.
I believe you have my stapler?
I Love The Smell Of Lizards In The Morning
I'm So Glad You Picked Me To Drink!
I'm With You Girl!
It Feels Better Than Rejuvenation
It's a free country, I'll drink what I want to drink
It's all good
It's Sobe Time!
It's Still in the Crate
Jetta and a ponytail
Just drain it
KING OF CARNIES
Life is a Lizard
Light My Lizard
Lizard Blizzard
Lizard Gear (1-800-588-0548)
Lizard King
Lizard Lightning
Lizard Lips
Lizard Lounge
Lizard Zen
Lizards Enlighten
Lizards Last Longer
Lizards Love Tacos
Lizards never tasted this Good
Longer & Stronger
Luck be a Lizard Tonight
Men's Night with Louie!
Mer-man...eh...eh...eh...mer-man!!!
Mighty Tasty
Mind, Body, Lizard
Mounties eat Lizards Eh?
Mr. Green
Nice Hands Feet
No Drain NO Gain
Not my scene
O-qua Tangin Wann
Oh Boy-d Coddington
Other Door
Pinball Lizard
Power, Wisdom, Energy
Prisitine Physical Condition
Puckulence Raging Lizard
Recycle The Lizard
Save the Lizard... Save the World
Saving Private Lizard
Seize This Honkus
SELENIUM
Shrimp day
Sink the Bad Dog
SOBE A Hero
SOBE and the City
SOBE Healthy Refreshment
Sobe.. So Hot Right Now
Sobe the Money
Sobe Wan Kenobe
SOBE we're totally B.F.F
Sobemon: Gotta catch em all
Stifler's Mom
Tastes Great...Feels Better
Team Lizard
Team Lizard-Boarding
THE EYES
The few, The Proud, The Lizards
The Full Lizard
The Good, The Bad, The Lizards
The Liz That Is
The Lizards are Loose
The big yellow one's the sun
These Lizards are for you
Throw Yogurt
Viva Lézardo
We are Huge
We Came, We Saw, We Drained
women and lizzards first
Who's High Pitch?
I'm Kelly Clarkson
Why Gum a Gumby When you can Lick a Lizard?
[[Youtube|YOHIMBE
You can't handle the Lizard
You're kind of a big deal
You've Got to Trust me Behrooz
Yum
You're Gonna Have to Trust me Behrooz!

[edit] Sponsorships

Image:Question book-3.svg

This section does not cite any references or sources. Please improve this section by adding citations to reliable sources. Unverifiable material may be challenged and removed. (January 2008)

• SoBe sponsors a top motocross team in the AMA motocross series.
• Eddie Castro is sponsored by SoBe beverages.
• NASCAR Nextel Cup driver Boris Said is sponsored by SoBe.
• SoBe was the sole sponsor of the short lived TV show Dave and Steve's Video Game Explosion.
• SoBe is the exclusive beverage partner of the Surfrider Foundation.
• SoBe sponsored Troops 501-506 from NW Connecticut during the 2005 National Scout Jamboree. Its lizard logo appeared on their patches.

SoBe sponsors the terrain parks and superpipes of many ski resorts, including the Okemo Mountain Resort.

[edit] SoBe in popular culture

Image:Broom icon.svg

Trivia sections are discouraged under Wikipedia guidelines. The article could be improved by integrating relevant items and removing inappropriate ones.

[edit] In video games

• Oddworld: Munch's Oddysee — there are SoBe vending machines that heal the character's health. These vending machines are replaced on later levels with "Health Up" machines which have the same effect.

• DRIV3R — SoBe is mentioned many times including SoBe delivery trucks, and SoBe vending machines.

• Tony Hawk's Underground 2 — SoBe is seen on t-shirts, hats, and other objects.

[edit] References and citations

[edit] External links

• South Beach Beverage Company - The company's official website.
• SoBe Adrenaline Rushzh:SoBe