Redbox
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| Redbox Automated Retail, LLC | |
|---|---|
| Image:Redbox.gif | |
| Type | Subsidiary of Coinstar and McDonalds |
| Founded | 2003 |
| Headquarters | Oakbrook Terrace, Illinois |
| Key people | *Gregg Kaplan, CEO
|
| Industry | Retail/DVD rental |
Redbox Automated Retail, LLC was initially funded by McDonald's Ventures, LLC. McDonald's sold 47 % to Coinstar a year after Redbox split from McDonald's. The company operates automated DVD rental kiosks, primarily located at McDonald's restaurants (more than 6000)[1] in addition to McDonald's, Redbox is in around 100 clients from Albertsons to Walgreens.(See Expansion below). Redbox's business model allows customers to rent DVDs for $1 per day (plus tax), with no late fees.
Each fully automated Redbox DVD rental kiosk holds over 500 DVDs, representing more than 70-140 of the newest movie releases, with new titles available every Tuesday.
A rental can be returned anytime before 9:00pm the following day without any penalty. DVDs rented from one Redbox location can be returned to any other Redbox rental kiosk. Also you can reserve them online at redbox.com. If a DVD is kept for 25 days, according to Redbox's policies, the customer has effectively purchased the DVD, and charges to the customer's credit card will cease.
Contents |
[edit] History
Redbox jump-started its DVD rental business by offering re-branded kiosks manufactured and operated by Silicon Valley-based DVDPlay, Inc. These machines were deployed to 140 locations in the McDonald's test market of Denver, Colorado [2]. In May of 2005, Redbox announced it was phasing out the DVDPlay-manufactured machines and instead would contract Solectron to create and manufacture a custom kiosk design[3].
