Red Chillies Entertainment

From Wikipedia, the free encyclopedia

Red Chillies Entertainment is a Production Company owned by Bollywood star Shah Rukh Khan and his wife Gauri Khan. Apart from production it also has a state-of-art visual effects studio known as Red Chillies VFX.

[edit] History

On January 7 2000 Shahrukh Khan along with Juhi Chawla and Aziz Mirza launched their new film Phir Bhi Dil Hai Hindustani under their new production banner Dreamz Unlimited. The film was not successful as it lost the competition to Kaho Naa Pyaar Hai starring debutant Hrithik Roshan. Shahrukh Khan facing a good loss tried his hand on another film Asoka (film) in 2001 which was produced by Arclightz And Films a new banner created by Shahrukh and Juhi Chawla. But due to its historical story and too much intellectual content, the film resulted a disaster in box office. Shahrukh paused his production and concentrated on his acting career. In 2003 Shahrukh revived his Dreamz Unlimited banner with Aziz and Juhi and launched his film Chalte Chalte starring Shahrukh himself and Rani Mukerji who replaced Aishwarya Rai. The film was average in box office. In 2004, choreographer Farah Khan who was also a good friend of Shahrukh decided to direct a film with him. Shahrukh then conceived and created Red Chillies Entertainment with his wife Gauri Khan, who became producer of the first production Main Hoon Na. This film became a huge success in box office. In 2005 Red Chillies produced Paheli which was not commercially successful but gained India's official entry to Academy Awards but lost in selection round. In 2007 their most anticipated project Om Shanti Om was launched on November 9. Film is doing very well in cinemas in both India and abroad, and is their highest-grossing film to date.