Primary research
From Wikipedia, the free encyclopedia
Primary research (also called field research) involves the collection of data that doesn't already exist.
This method of research is always used as the first technique, this can then lead on to Field research.
The term is widely used in market research.
[edit] Methods of collection primary data
- Observation: Looking at and recording what people do and how they behave. Today, store cameras can be used to observe consumer behaviour
- Experiments: Market researchers can use experimental techniques. e.g. test marketing, blind taste tests
- Surveys: Involves asking questionnaires to respondents
- Consumer panels: Select a group of consumers that the company regularly surveys to identify changing attitudes
