Post Cereals

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Please improve this article if you can. (August 2006)
Post, Inc.
TypeSubsidiary of Kraft Foods
Founded1895
HeadquartersBattle Creek, Michigan
Key peopleC. W. Post
IndustryFood processing
ProductsBreakfast cereals, Cereal bars
WebsiteOfficial Site

Post Cereals, formerly Postum Cereals was founded by C. W. Post. It began in 1895 with the first Postum, a "cereal beverage", developed by Post in Battle Creek, Michigan. The first cereal, Grape-Nuts, was developed in 1897.

The Postum Cereals company, after acquiring Jell-O gelatin in 1925, Baker's chocolate in 1927, Maxwell House coffee in 1928, and other food brands, changed its name to General Foods Corporation in 1929. General Foods was acquired by Philip Morris Companies in 1985. In 1989, Philip Morris merged General Foods with Kraft Foods, which it had acquired in 1987 to form the Kraft General Foods division. The cereal brands of Nabisco were acquired in 1993. In 1995, Kraft General Foods was reorganized and renamed Kraft Foods. On November 15, 2007 Kraft announced it will spin off Post Cereals and merge that business with Ralcorp Holdings. [1]

Contents

[edit] Cereal brands - Present Cereals

Image:Grapenuts.PNG
Post 1st cereal made, Grape Nuts.

[edit] Discontinued Cereals

[edit] See also

[edit] External links

[edit] References

  1. ^ Kraft Foods to Merge Its Post Cereals Business With Ralcorp. Kraft Foods. Retrieved on 2007-11-15.
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