Parade (magazine)

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For other uses of the word (with different case), see Parade (disambiguation).

PARADE is a national Sunday newspaper magazine, distributed in more than 400 newspapers in the United States. It was founded in 1941 and is owned by Advance Publications. The most widely read magazine in America, PARADE has a circulation of 32 million and a readership of 71 million.^{[citation needed]}

1 Composition of the magazine
2 Mission statement
3 Columns/Special Features
4 In popular culture
5 External links

[edit] Composition of the magazine

The magazine is printed on newsprint, although usually a higher quality of newsprint than the rest of the newspaper, but of lesser quality than magazine paper.

The magazine has one main feature article, occasionally a smaller feature article, and a number of regular columns. There is also a significant amount of advertising for consumer products69.255.14.151 (talk) 00:15, 6 January 2008 (UTC), some with clipable coupons or tear-off business reply cards (known as Parade Ansercards). Direct-to-consumer prescription drug advertising is common. Most issues have several "public notice" type advertisements such as notifications of recently settled class-action suits.

[edit] Mission statement

"Joining the right writer to the right idea, PARADE consistently provides its readers with quality stories. That quality itself is defined by three elements: clarity, authority and substance. Each article must be clear in design and content and well researched and written with a voice of authority. It must also have substance, telling readers something they didn’t know before and giving them an opportunity to affect change."

[edit] Columns/Special Features

Personality Parade by Walter Scott (a pseudonym; the author is Edward Klein)
- This section is a roundup of questions about various celebrities. More often than not, the celebrities mentioned will be involved in some project or movie which is just about to be released.
Ask Marilyn by Marilyn vos Savant
- Marilyn answers questions from readers, ranging from brain-teasers, to explanations of illogical customs, to advice, to actual legitimate philosophical questions. Occasionally she will pose a brainteaser of her own, or poll her readers.
Health by Dr. Isadore Rosenfeld
Fitness by Michael O'Shea
In Step With by James Brady
- An in-depth interview with a celebrity, usually one who has a new project.
Intelligence Report: News items and consumer advice, often for saving money or understanding tax laws.
Laugh Parade: cartoon panel
The Parade All-America High School Teams--this sports franchise highlights the nation's best high school athletes in boys and girls basketball, football and boys and girls soccer. The annual selections are chosen by coaches, scouts, recruiters and a battery of other professionals, and coordinated by Michael O'Shea.

The magazine has also become known for its annual list of the 'The World’s 10 Worst Dictators', which has been published each year since 2003 by David Wallechinsky. Published each January or February, the series reports on the heads of state who have committed the worst abuses of human rights in the previous year.

[edit] In popular culture

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The article could be improved by integrating relevant items and removing inappropriate ones.

In the Family Guy movie, Stewie Griffin: The Untold Story, Stewie Griffin meets his future self, and is disgusted by what a loser he had become. The young Stewie is particularly angered upon learning that his future self reads Parade magazine.
In the animated television series The Simpsons eighth season episode "The Simpsons Spin-off Showcase," Principal Skinner works for Chief Wiggum as his private detective sidekick in New Orleans. "Skinny Boy" describes how he read about the infamous crimelord, "Big Daddy," in Parade magazine.
In The Simpsons episode G.I. (Annoyed Grunt), Homer Simpson joins the Army and demands a parade, but is given a copy of Parade magazine instead.
In The Simpsons episode Home Away From Homer, Ned Flanders says he saw his first Humble figurine (a parody of Hummel figurines) in Parade magazine.