Mission statement
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A mission statement is a brief statement of the purpose of a company or religious group or other organization. Companies sometimes use their mission statement as an advertising slogan, but the intention of a genuine mission statement is to keep members and users aware of the organization's purpose. In the case of public commercial companies, the primary purpose must always be to uphold the interests of shareholders, whatever the mission statement.
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[edit] Structure of a mission statement
The following elements can be included in a mission statement. Their sequence can be different. It is important, however, that some elements supporting the accomplishment of the mission be present and not just the mission as a "wish".
- Purpose and values of the organization
- Which business the organization wants to be in (products or services, market) or who are the organization's primary "clients" (stakeholders)
- What are the responsibilities of the organization towards these "clients"
- What are the main objectives that support the company in accomplishing its mission
[edit] Examples
- "Provide society with superior products and services by developing innovations and solutions that improve the quality of life and satisfy customer needs, and to provide employees with meaningful work and advancement opportunities, and investors with a superior rate of return."—Merck
- "To enable people and businesses throughout the world to realize their full potential."—Microsoft
- "Organize the world's information and make it universally accessible and useful."—Google
[edit] Stakeholder conflict resolution
The mission statement can be used to resolve differences between different business stakeholders. Stakeholders include: employees including managers and executives, stockholders, board of directors, customers, suppliers, distributors, creditors, governments (local, state, federal, etc.), unions, competitors, NGO's, and the general public. Stakeholders affect and are affected by the organization's strategies..
[edit] See also
- Vision statement
- Stakeholder conflict resolution
- Statement of faith
- Meta:Mission
[edit] References
- Haschak P. G. (1998). Corporate Statements: The Official Mission, Goals, Principles and Philosophies of Over 900 Companies. McFarland & Company, Inc., Publishers. Jefferson, North Carolina, and London. ISBN 0-7864-0342-X.
- Hughes K. et al (2005). IT Fundamentals. Tertiary Press. Croydon, Victoria. ISBN 0-86458-488-1.
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es:Declaración de la misión gl:Misión organizativa pl:Misja przedsiębiorstwa sr:Мисија организације
