MTV Philippines

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MTV Philippines
Image:Logo MTVPhilippines.PNG
LaunchedMay 1992 (EEC)
01 January 2001 (NBC)
01 March 2007 (AYC, Inc.)
Owned byMTV Networks Asia Pacific
All Youth Channel, Inc.
SloganEveryday!
Araw-Araw
CountryImage:Flag of the Philippines.svg Philippines
Broadcast areaPhilippines
WebsiteMTVPhil.com
Availability
Satellite
Dream Satellite TVChannel 9
Cable
SkyCable
Metro Manila		Channel 57
Global DestinyChannel 46
CablelinkChannel 72
And Selected Cable TV Stations and affiliates Nationwide

MTV Philippines is a 24-hour Music/Entertainment television network, owned by All Youth Channel, Inc. with in partnership with MTV Networks Asia Pacific. which originally started its broadcast on 01 January 2001 and has been relaunched on 01 March 2007 at exactly 06:00 (PHIL).

MTV Philippines, which is now owned by AYC, will now target the 25-45 age bracket.

MTV Philippines in its last incarnation was a corporate venture between MTV Networks Asia, which provided the content, and Nation Broadcasting Corporation, which provided the infrastructures. It was once located at The Fort in Fort Bonifacio, Taguig City[1]. Now, its head office and studio are located at the Silver City in Frontera Verde, Ortigas Avenue, Pasig City.

Contents

[edit] History

[edit] MTV Asia in the Philippines on UHF Channel 23

MTV started, in May of 1992 in the Philippines marked as MTV Asia, as one of the channels on the STAR group, a partnership of Viacom, MTV's parent company, and STAR TV. It began airing on UHF Channel 23, licensed to Ermita Electronics Corporation, the country's first UHF TV station fully devoted to rebroadcasting a foreign satellite channel. [2] In 1995, conflict of interest between Viacom and STAR, stemming from the latter's launch of its own music channel, Channel V, (But it still airs the same channel frequency at the time, after the demise of MTV Asia until October 1996). After UHF 23 was put off-the-air, the frequency was reassigned to ABS-CBN through a subsidiary, Amcara Broadcasting Corporation and has been rebranded as Studio 23. However, Studio 23 had to deal with the then-active agreement between Ermita Electronics and MTV Asia located in main broadcast headquarters in Singapore.

[edit] Studio 23

By 12 October 1996, MTV was being aired on Studio 23 during daytime hours, while original Studio 23 programming aired on primetime. The partnership with Studio 23 ended on 31 December 2000 and moved to a new channel frequency, UHF 41, while ABS-CBN launched its own music channel, Myx, the same day.

Image:Screenshot mtvphilippines.PNG
Screenshot from MTV Philippines (2007)
Showing the Video of Bamboo's "Tatsulok"

[edit] MTV UHF Channel 41 / MTV Philippines

In 2001, MTV Networks Asia and Nation Broadcasting Company (NBC) signed a joint-venture agreement to form Music Source and acquired the rights to air MTV 24 hours a day on UHF Channel 41, which was licensed to NBC.

MTV Philippines, the channel concentrates on local Filipino talent in between international pop and rock superstars, rather than a pan-Asian format led by Indonesian, Malaysian and Singaporean artists that then dominate MTV Southeast Asia and alternate with international pop and rock talents. Within six months from its start of operations in January 1, 2001, it immediately won the hearts of upscale young Filipino viewers. It was said that the presence of this channel eventually caused the demise of Channel V Philippines simply due to intense competition.

After 6 years of partnership, UHF Channel 41 ceased broadcasting following the dissolution of the joint venture. [3]

[edit] MTV Philippines on IBC 13

MTV Phlippines engaged in a tie-up with government TV station Intercontinental Broadcasting Corporation, VHF Channel 13, in the middle of 2005 from 6:00 a.m. to 9:00 a.m. and again at 6:00 p.m to 8:00 p.m. The broadcast tie-up was ended after only three months.

[edit] All Youth Channels, Inc.

After the dissolution of its joint venture with NBC, MTV Networks Asia signed a licensing agreement with All Youth Channel, Inc. (AYC), run by the some of the same people at Music Source, to control both MTV Philippines and its sister channel Nickelodeon. AYC will now own and operate 100% of the new MTV.

MTV Phillippines is now exclusive on Cable TV and satellite systems. [4]

[edit] Key People

  • Bill Roedy - President, MTV Networks International
  • Steven Tan - Executive Vice President, MTV Networks Asia
  • Francis Lumen - President & CEO, All Youth Channel, Inc.

[edit] Programming

Most of the programming are music, mainly broadcasting programming from MTV and VH1 in the United States, while also producing original content from MTV Southeast Asia, as well as its own localized content. Though, MTV Southeast Asia has more shows from the MTV US and most of the time MTV Southeast Asia shows updated programming than MTV Philippines.

[edit] Bringing BIG Events

In the tradition of MTV to bring music to the people, MTV Philippines had been producing big concerts since thier re-launched, artist like Ziggy Marley, Totured Soul, Christina Aguilera, Fall Out Boys, Josh Groban, Beyonce Knowles,and Vertical Horizon were brought in the Philippines by MTV. MTV promise on 2008 its own award show the MTV Pilipinas to have a BIG bang and its own yearly Music Summit, bringing back the music to the people

[edit] Slogan

  • MTV Ayos! (2001-2006)
  • MTV Everyday!/MTV Araw-Araw! (2007-present)

[edit] MTV Philippines' VJs

[edit] Current:

[edit] Past:

[edit] Shows

Main article: List of Programmes broadcast on MTV Philippines

[edit] MTV Philippines Current Programs

  • ""After Hours""- Your regular pop mix from 1am to 6am daily!
  • Artist of the Month and BUZZWorthy (Essential,MTV Ask)- Featuring MTV Asia's Artist of the Month and Buzzworthy
  • All Things Rock- Featuring Pinoy Rock Videos
  • Boiling Points
  • Box Set
  • Campus Crashers
  • Celebrity Death Match
  • Gimme 10- Countdown show of MTV Philippines
  • Cribs
  • House of MTV- Weekends with House Music from MTV
  • Iced Out- Best Of Hip-HOp and RnB
  • My Super Sweet 16
  • MTV Full Tank
  • MTV Little Talent Show
  • MTV Live
  • MTV Presents
  • MTV Sessions- Featuring MTV Philippines Most Wanted Artist of the Month
  • MTV143- Mushy love songs only for you
  • MTV Time Out- Featuring the latest on party scenes
  • Pimp My Ride
  • Punk'd
  • Roll Out- Daily morning block from Mondays to Fridays
  • Subterranean- Something different on TV
  • The Fave Five- Daily Top 5 Show of MTV Philippines
  • The Playlist
  • Tong Hits- Best of Pinoy Music Videos
  • TRL-Total Request Live
  • Trick It Out
  • Wrestling Society X

[edit] Trivia

  • The previous voice you hear on MTV Philippines is that of K.C. Montero.

[edit] See also

[edit] References

  1. ^ MTV Philippines studios at The Fort (Cache)
  2. ^ MTV Asia Channel 23 in the Philippines History
  3. ^ MTV SEAsia to replace MTV Philippines
  4. ^ Manila Bulletin article on MTV Phil's return (Cache)

[edit] Official Website


tl:MTV Philippines
Retrieved from "http://india.smashits.com/wikipedia/MTV_Philippines"
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