L. A. Reid
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Antonio "L.A." Reid (born June 7, 1956 in Cincinnati, Ohio) is a 3 time Grammy Award winning American record executive, best known as the co-founder of LaFace Records. He is responsible for helping bring TLC, Usher, Ciara, Outkast, Dido, Avril Lavigne and P!nk to multi-platinum album sales.
Reid and Kenny Babyface Edmonds, both members of the 1980s R&B band The Deele, founded LaFace in 1989, and issued their product through Arista Records. In 2000, LaFace was merged into Arista Records with Reid being promoted to president and CEO of Arista Records,signing his first unknown artist to Arista, pop/rocker Avril Lavigne. Following his stint at Arista, he was appointed as Chairman of The Island Def Jam Music Group in 2004. Reid appointed rapper Jay-Z as president of Def Jam Recordings, and guided singer Mariah Carey's comeback with her 2005 hit album, The Emancipation of Mimi. He is also currently Chairman/CEO of Hitco Music Publishing.
His son Aaron Reid was on an episode of My Super Sweet Sixteen. Kanye West performed at his Party.
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