Jaguar Cars

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Jaguar Cars Ltd
TypeSubsidiary of Ford Motor Company
Founded1922
FounderSir William Lyons
HeadquartersImage:Flag of the United Kingdom.svg Coventry, England, UK
Key peopleGeoff Polites, ceo
Bibiana Boerio, md
IndustryAutomotive
ProductsAutomobile
Employees10,000
ParentFord Premier Automotive Group
WebsiteJaguar.com

Jaguar Cars Limited is a luxury car manufacturer, originally based at Browns Lane, Coventry, England but now at Whitley, Coventry. It was founded as the Swallow Sidecar Company in 1922, changing to SS Cars Ltd in 1934, and finally becoming Jaguar Cars Ltd in 1945.

While Jaguar is currently part of Premier Automotive Group, Ford is considering divesting both Jaguar and Land Rover, with India's Tata Motors the frontrunner to buy the brands since the unions of the two units chose the Indian company as the preferred bidder.[1]

The name is pronounced /ˈdʒægjuːɚ/ "jag-u-er", with the term "Jag" being used colloquially.

Contents

[edit] History

Founded as the Swallow Sidecar Company in 1922, by two motorcycle enthusiasts, William Lyons and William Walmsley, the SS Jaguar name first appeared on a 2.5 litre saloon in 1935. The Jaguar name was given to the entire company in 1945.

Image:Jaguar.badge.jpg
The distinctive Jaguar mascot

Jaguar made its name in the 1950s with a series of elegantly-styled sports cars and luxury saloons. The company bought the Daimler car company (not to be confused with Daimler-Benz), in 1960 from Birmingham Small Arms Company (BSA). From the late 1960s, Daimler was used as a brand name for Jaguar's most luxurious saloons.

Jaguar merged with the British Motor Corporation (BMC), the Austin-Morris combine, to form British Motor Holdings (BMH) in 1966. After merging with Leyland and Rover, the resultant company then became British Leyland Motor Corporation (BLMC) in 1968. Financial difficulties and the publication of the Ryder Report led to effective nationalisation in 1975 and the company became BL Ltd (BL).

In 1984, Jaguar was floated off as a separate company on the stock market — one of the Thatcher government's many privatisations. The Ford Motor Company made an offer to purchase the company in September 1989 which was accepted at an Extraordinary General Meeting in January 1990 and Jaguar was removed from the London Stock Exchange listings on 28 February 1990.[2] In 1999 it became part of Ford's new Premier Automotive Group along with Aston Martin, Volvo Cars and, from 2000, Land Rover; Aston Martin was subsequently sold off in 2007. Since Ford purchased Jaguar in 1989 it has yet to earn a profit for the Dearborn-based auto manufacturer.

Jaguar cars gained a reputation for unreliability during the 1970s and 1980s, but under Ford the reliability and build quality improved dramatically, with the company coming 7th (out of 30) in the J. D. Power Customer Satisfaction Survey (the '242-million mile road test'), and the S-Type coming 9th out of 105 cars in the same survey. In the 2003 Top Gear Survey, the XJ8 (X308) model came first. Also, in 2007, another survey by J.D. Power & Associates showed Jaguar to be the number one car company in customer satisfaction; scoring the highest ratings ever recorded.

The company was originally located in Blackpool but moved to Coventry in 1928 when demand for the Austin Swallow became too great for the factory's capacity.[3] Today, Jaguars are assembled at Castle Bromwich in Birmingham and Halewood in Liverpool. The historic Browns Lane plant closed in 2005, leaving the XJ, XK and S-Type production at Castle Bromwich and the X-Type at Halewood, alongside the new Land Rover Freelander 2, from 2007.

Since Land Rover's 2002 purchase by Ford, it has been closely associated with Jaguar. In many countries they share a common sales and distribution network (including shared dealerships), and some models now share common components, although the only shared production facility is Halewood, for the X-Type and the Freelander 2.

Jaguar Cars holds Royal Warrants from both HM Queen Elizabeth II and HRH Prince Charles.[4]

[edit] Divestiture process

On 11 June 2007, Ford announced that it planned to sell Jaguar, along with Land Rover. Ford is retaining the services of Goldman Sachs, Morgan Stanley and HSBC to advise it on the deal. The sale was initially expected to be announced by September 2007, but was delayed till the beginning of 2008. Private equity forms such as Alchemy Partners of the UK, TPG Capital, Ripplewood Holdings (which hired former Ford Europe executive Sir Nick Scheele to head its bid), Cerberus Capital Management and One Equity Partners (owned by JP Morgan Chase and managed by former Ford executive Jacques Nasser) of the US, besides Tata Motors of India and a consortium comprising Mahindra and Mahindra (an auto manufacturer from India) and Apollo Management had initially expressed interest in purchasing the marques from the Ford Motor Company.[5][6]

Before the sale was announced, Anthony Bamford, chairman of British excavators manufacturer JCB had expressed interest in purchasing the company in August 2006,[7] only to back out later when told the sale would also involve Land Rover, which he did not intend to buy. Tata Motors have received endorsements from the Transport And General Worker's Union (TGWU)-Amicus[8] combine as well as from Ford.[9] On Christmas Eve of 2007, Mahindra and Mahindra backed out of the race for both brands, citing complexities in the deal.[10]

On January 1, 2008, Ford made a formal announcement which declared Tata as the preferred bidder.[11] According to the rules of the auction process, this announcement would not automatically disqualify any other potential suitor. However, Ford (as well as representatives of Unite) would now be able to enter into more focused and detailed discussions with Tata to iron out issues ranging from labor concerns (job security and pensions), technology (IT systems and engine production) and intellectual property,[12] as well as the final sale price.[13] Ford would also open its books for a more comprehensive due diligence by Tata.[14]

[edit] Historical models

Image:1939-jaguar-archives.jpg
1939 SS 3-1/2 Litre Saloon
Image:Jaguar 340.jpg
A 1968 Jaguar 340 small saloon
Image:JagXJS.jpg
1985 Jaguar XJ-S with V-12 engine

The Jaguar company started production with the pre-war 1.5, 2.5 and 3.5 litre models which used engines designed by the Standard Motor Company. The 1.5 litre four-cylinder engine was still supplied by Standard but the two larger six-cylinder ones were made in house. These cars have become known unofficially as Mark IVs.

The first post war model was the 1948 Mark V available with either 2.5 or 3.5 litre engines and had a more streamlined appearance than pre-war models, but more important was the change to independent front suspension and hydraulic brakes.

The big breakthrough was the launch in 1948 of the XK120 sports car, with the new XK twin overhead camshaft (DOHC) 3.5 litre hemi-head six-cylinder engine designed by William Heynes, Walter Hassan and Claude Baily. This engine had been designed during the long nights during the war when they would be on fire watch in the factory. After several attempts a final design was arrived at. That is until owner William Lyons said "make it quieter". The car had originally been intended as a short production model of about 200 vehicles as a test bed for the new engine until its intended home, the new Mark VII saloon, was ready. The XK120's reception was such that production continued until 1954; it was followed by the XK140, the XK150, and the E-Type, keeping Jaguar in the sports car market.

Introducing the large Mark VII saloon in 1951, a car especially conceived for the American market, Jaguar soon found itself overwhelmed with orders. The Mark VII and its successors gathered rave reviews from magazines such as Road & Track and The Motor. In 1956 a Mark VII won the prestigious Monte Carlo Rally.

The 1955 Mark 1 small saloon was the first monocoque (unibody) car from Jaguar and used a 2.4 litre short stroke version of the XK engine. In 1959, the car was improved with a larger engine and wider windows and became the Mark 2, one of the most recognizable Jaguar models ever produced. It would be popular with British police forces for its small size, light weight, and powerful engine.

The Mark VIII of 1956 and Mark IX of 1958 were essentially updates of the Mark VII but the Mark X of 1961 was a completely new design of large saloon with all round independent suspension and unibody construction.

The independent rear suspension from the Mark X was incorporated in the 1963 S-Type which closely resembled the Mark 2, and in 1967 the Mark 2 name was dropped when the small saloon became the 240/340 range. The 420 of 1966, also sold as the Daimler Sovereign, put a new front onto the S-type, although both cars continued in parallel until the S-Type was dropped in 1968. The Mark X became the 420G in 1966.

Of the more recent saloons, the most significant is the XJ (1968-present), still the definitive Jaguar saloon car for many. Since 1968 the Series I XJ has seen major changes in 1973 (to Series II), 1979 (Series III), 1986 Europe / 1987 United States (XJ40), 1995 (X300), 1997 (to the V-8 powered X308), 2003 (the present model, X350). The most luxurious XJ models carry either the Vanden Plas (US) or Daimler (rest of world) nameplates.

[edit] Notable models

Sports:

Compact & Meduim Executive:

Large Executive:

[edit] Engines

Jaguar has designed in-house four generations of engines.

[edit] Current models

The current Jaguar line-up includes the following models:

2007 Jaguar Model Line-up
ModelUS TypePrice RangeNotes
XJ full-size luxury sedan$64,250 – $116,000
S-Type Executive luxury sedan$46,500 – $66,500To be replaced by the Jaguar XF
X-Type luxury entry level luxury sedan and wagon$33,500 – $37,500
XKsports car/Coupé/Convertible$75,500 – $93,000

[edit] Concept models

  • Pirana (1967)
  • XK180 (1998)
  • F-type (2000) – Roadster, similar to the XK8 but smaller
  • R-Coupé (2002) – Luxury four-seater coupé, closest competitor being the Bentley Continental GT.
  • Fuore XF 10 (2003)
  • R-D6 (2003) – Compact four-seat coupé
  • XK-RR – A high-performance version of last generation XK coupé
  • XK-RS – Another performance-spec version of last generation XK convertible
  • Concept Eight (2004) – Super-luxury version of the long-wheelbase model of the XJ
  • C-XF (2007)

The XF is out

[edit] Jaguar's motorsport history

See also: Jaguar Racing and Jaguar XJR Sportscars

The company has had major success in sports car racing, particularly in the Le Mans 24 Hours. Victories came in 1951 and 1953 with the C-Type, then in 1955, 1956 and 1957 with the D-Type. The manager of the racing team during this period, Lofty England, later went on to become CEO of Jaguar in the early 1970s. Although the prototype XJ13 was built in the mid-1960s it was never raced, and the famous race was then left for many years, until in the mid-1980s when Tom Walkinshaw's TWR team started designing and preparing Jaguar V12-engined sports prototypes for European sports car races. The team started winning regularly from 1987, and with increased factory backing the team won Le Mans in 1988 and 1990.

In the late 1990s, Ford decided that Jaguar would be the corporation's Formula One entry. Ford bought out the semi-works Stewart Grand Prix team and rebranded it as Jaguar Racing. The Jaguar F1 program was not a success however, achieving only two podium finishes in five seasons of competition between 2000 and 2004. At the end of 2004, with costs mounting and Ford's profits dwindling, the F1 team was sold to Red Bull energy drinks owner Dietrich Mateschitz, and it became Red Bull Racing. Since 2004 Jaguar has not had an official presence in motorsport.

Notable Jaguar sports racers:

[edit] Image gallery

Jaguar XF Luxury saloon

[edit] References

  1. ^ "Tata May Buy Land Rover, Jaguar for $2 Billion, WSJ Reports", Bloomberg, 2007-12-27. Retrieved on 2007-12-28. 
  2. ^ The Year 1989 to 1996. Jaguar Cars Ltd.. Retrieved on 2007-05-10.
  3. ^ Jaguar History. The Surrey Region Jaguar Enthusiasts Club.
  4. ^ The Royal Warrant Holders ' Association - Directory of Royal Warrant Holders. Retrieved on 2007-12-24.
  5. ^ "India's Tata confirms interest in Land Rover, Jaguar", AFX News Ltd., 2007-08-24. Retrieved on 2007-12-18. 
  6. ^ Clark, Nick. "Tata in pole position to buy Jaguar and Land Rover marques from Ford", 2008-01-04. Retrieved on 2008-01-04. 
  7. ^ JCB's Sir Anthony Bamford eyes Jaguar. Contract Journal (2006-08-24).
  8. ^ "Tata set to clinch Jaguar-Land Rover deal: Report", Press Trust of India, 2007-12-20. Retrieved on 2007-12-20. 
  9. ^ "Ford set to pick Jaguar frontrunner in days: source", Reuters, 2007-12-17. Retrieved on 2007-12-18. 
  10. ^ Doval, Pankaj. "M&M out of Jaguar, Land Rover race", Times News Network, 2007-12-24. Retrieved on 2007-12-24. 
  11. ^ Krisher, Tom. "Indian Company Top Bidder for Jaguar", Associated Press, 2008-01-03. Retrieved on 2008-01-04. 
  12. ^ Ghosh, Suprotip. "Super car technology headed for Tata stable", Hindustan Times, 2008-01-03. Retrieved on 2008-01-04. 
  13. ^ Leahy, Joe; Bernard Simon, Amy Yee. "Tata falls for the attraction of opposites", Financial Times, 2008-01-04. Retrieved on 2008-01-04. 
  14. ^ "Ball now in Tata Motors’ court to tie-up deal: Unite", CNBC TV-18, 2008-01-03. Retrieved on 2008-01-04. 

[edit] External links



Jaguar Cars, a subsidiary of Ford since 1989, road and race car timeline, 1940s-1980s  v  d  e  Next ->
Type 1940s 1950s 1960s 1970s 1980s
56789 0123456789 0123456789 0123456789 0123456789
Sports XK120 XK140 XK150 E-type S1 E S2 E-type S3 XJ-S XJ-S HE
Saloon Mark 1 Mark 2, 240, 340
S-Type XJ-C
420 XJ6 Ser I XJ6 Ser II XJ6 Ser III XJ6 (XJ40)
Mk IV Mk V Mk VII Mk VIII Mk IX Mk X 420G XJ12 XJ12 S II XJ12 Ser III
Supercar Jaguar XKSS
Racing C-Type D-Type E-Type XJ13 XJ-C XJ41
XJ42
XJRs
Corporate ownership Independent BMH British Leyland Independent Ford


<- Previous Jaguar Cars, a subsidiary of Ford since 1989, road and race car timeline, 1980s-present  v  d  e 
Type 1980s 1990s 2000s
0123456789 0123456789 0123456789
Sports car XJ-S HE XJS XK8 / XKR XK / XKR
Compact exec X-Type
Executive car S-Type XF
Full-size XJ6 Series III XJ6 (XJ40) XJ6 XJ8 / XJR XJ8 / XJR
XJ12 Series III XJ12 XJ12
Supercar 15 XJ220
Racing XJRs C R1/2/3/4/5
Ownership British Leyland Independent Ford Unknown, Tata Motors possibly
The rise and fall of British Leyland - the car companies and the brands
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Marque 1900s 1910s 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2007
Jaguar SS Cars Jaguar Jaguar BMH British Leyland Jaguar Ford
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Lanchester Lanchester
Mini BMC Austin

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Riley Riley Nuffield Organisation BMW
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Morris Morris Morris
Wolseley Wolseley
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Vanden Plas Vanden Plas Ford
Rover Rover Rover Rover BMW MGR Ford
Land Rover Ford
Alvis Alvis BAE Systems
Standard Standard Standard Triumph Leyland Motors BMH
Triumph Dawson Triumph BMW Triumph
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