ITV3

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ITV3
Image:ITV3logo06.png
Launched1 November 2004
Owned byITV plc
Picture format16:9/4:3, 576i (SDTV)
Audience share1.3% (0.1% for +1)
(November 2007, [1])
ReplacedPlus
Timeshift serviceITV3+1
Websitewww.itv.com/itv3
Availability
Terrestrial
FreeviewChannel 10
Satellite
Sky DigitalChannel 119
Channel 185 (+1)
Astra 2D10906V 22000 5/6
Cable
Virgin MediaChannel 116
Internet Television
itv.comAny Page

ITV3 is an entertainment television channel in the United Kingdom owned by ITV plc which shows mainly older drama shows. In some regards, it is the continuation of older channel Granada Plus.

It launched on the terrestrial (Freeview), cable (NTL and Telewest) and digital satellite (Sky Digital) on 1 November 2004 at 9.00pm.

The channel had been available from launch on NTL Ireland, but was pulled on 22 March 2006. This is believed to have been at the request of ITV plc, which had previously barred Irish newspapers from publishing details of ITV channels and regions other than UTV and Men & Motors.[citation needed]

Image:ITV 3 share of viewing.png
ITV3 share of viewing 2004-2007 BARB figures

The channel is mainly aimed at the over 35 audience, and the company are hoping to use it, and extra investment into its ITV2 channel to triple non-terrestrial revenue within five years. ITV's attempt to secure more ratings for the channel has led to the network purchasing the exclusive terrestrial television rights to a number of newer and in some cases popular US drama series, such as NUMB3RS and more recently Law & Order: Trial by Jury.

Originally speculation was rife over whether it would launch on the Digital Satellite platform immediately, but after a deal whereby the transmission of a very similar ITV controlled channel, Plus, was hastily ceased just 30 minutes prior to launch, ITV3 took its channel number and bandwidth meaning all platforms could launch simultaneously. Staff at Plus were given 15 minutes' notice. On satellite, it is available as a free-to-air channel, and as such does not require an active Sky Digital subscription.[citation needed]

ITV launched a one hour timeshift channel of ITV3 on Monday, 30 October 2006. ITV2+1 launched on the same day. This channel is often unable to broadcast certain programmes "for legal reasons", but the programme in question might still be listed on the EPG.

ITV3 started showing a couple of live matches from the Rugby World Cup 2007 while ITV1 and ITV4 were showing live european football matches.

[edit] Some programmes shown on ITV3

Image:ITV3-ident.jpg
A current ITV3 ident

[edit] External links


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