Grazia

From Wikipedia, the free encyclopedia

Cover of a Portuguese edition of Grazia magazine.

Grazia (Italian for Grace) is an Italian, weekly women's glossy magazine, with international editions in United Kingdom, Greece, Portugal, the Netherlands and Bulgaria. ^[1] In Italy, it is owned by the Mondadori (one of Berlusconi's companies), and it owned in the UK under licence by Emap. In Italy, on average it sells 218,000 copies. It the UK, it sells 220,125 copies. ^[2]

1 History
2 Style
3 References
4 External links

[edit] History

The Italian edition of Grazia was first published in 1938.

Its British counterpart was started in 2005, to cover the market for a high-class glossy magazine, but for a weekly edition rather than a monthly edition like other glossies like Vogue, ELLE and Marie Claire. Weeklies in the UK tend to be rather down-market with magazines like Women's Weekly and Take-a-Break.

One of the worries of starting the magazine was whether there would be a lack of readers. The reason is that weeklies get most of their money by the subscriptions and purchases rather than advertising, while the monthlies tend to go the other way around. However, it has gained quite an audience, and has won several industry awards.

[edit] Style

Both magazines are styled as glossies, with a strong amount of influence of high-class celebrities, such as Jennifer Aniston, and supermodels like Kate Moss, with information on diets, fashion originally from designer brands but now from high-class high street brands like Zara and stories.