Fox Business Network

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Fox Business Network
Image:Foxbizlogo.jpg
LaunchedOctober 15, 2007
Owned byNews Corporation
Picture format4:3 standard definition &
16:9 720p high definition channels
CountryImage:Flag of the United States.svg United States
Broadcast areaImage:Flag of the United States.svg United States
Headquarters1211 Avenue of the Americas, New York City
Sister channel(s)Fox News Channel
Websitefoxbusiness.com
Availability
Satellite
Image:Flag of the United States.svg DirecTV359 SD (also in HD)
Cable
Available on some cable systemsCheck local listings for availability

Fox Business Network is a United States-based cable and satellite news channel that commenced broadcasting on October 15, 2007 at 5:00 a.m. Eastern Daylight Saving Time. It is owned by Rupert Murdoch's News Corporation. The network is available to more than 30 million people.[1]

Contents

[edit] History

News Corp chairman Rupert Murdoch confirmed the launch at his keynote address at the 2007 McGraw-Hill Media Summit on February 8, 2007. Day-to-day operations are run by Kevin Magee, executive vice president of Fox News; Neil Cavuto manages content and business news coverage. Ray Hennessey directs the FoxBusiness.com website.[2]

Murdoch had publicly stated that if the purchase of the Wall Street Journal went through and if it were legally possible, he would have rechristened the channel with a name that has "Journal" in it.[3] However, on July 11, 2007, the parent company, News Corp, announced that the new channel would be called Fox Business Network (FBN).[4] This name choice is because it better fits with the official business name of the Fox television network, Fox Broadcasting Company or FBC, and Fox News Channel had recently been branded FNC, as well as to avoid bad jokes stemming from an acronym such as BJ for Business Journal.[5]

The network is placed on channel 43 in the New York City market, an important market for financial news. It is paired with Fox News on the dial, which moved to channel 44. CNBC is on channel 15 under the Time Warner lineup in New York. [6] According to an article in MultiChannel News magazine, NBC Universal paid up to "several million dollars" in order to ensure that CNBC and Fox Business would be separated on the dial, and in order to retain CNBC's "premium" channel slot. [7] However, it is important to note that FBN is on only Time Warner analog in New York; in other markets, digital cable is required. [8] Verizon's FiOS TV, with 515,000 subscribers nationwide, also carries the network on its premier lineup, which most customers have. Dish Network does not carry FBN.

[edit] Competition with CNBC

Image:111807z12.jpg
the set for Fox Business Morning, Money for Breakfast, and Fox Business
Image:111807y.jpg
FBN's control room
Image:111807z.jpg
FBN's control room screen
Image:111807z2.jpg
FBN's Mix/Minus and IFB board
Image:111807z3.jpg
FBN's Master Control room
Image:111807z4.jpg
FBN's Master Control room
Image:111807z5.jpg
FBN's control room screen
Image:111807z6.jpg
FBN's control room screen

Before the network premiered, few specifics were made public as to the type of programming approach Fox Business is taking. However, some details emerged as to how it differentiates itself from its main competitor, CNBC.

  • At a media summit hosted by BusinessWeek magazine, Rupert Murdoch was quoted as saying CNBC is too "negative towards business". They promise to make Fox Business more "business friendly". [9]
  • It is expected that Fox Business will not be "poaching" a lot of CNBC's on-air talent in the immediate future, as most key on-air personalities have been locked into a long-term contract. However, that still leaves open the possibility of the network taking some of CNBC's other staff, including editors, producers and other reporters. [10]
  • News Corporation, the parent company of Fox Business and Fox News channels, has made a successful bid for Dow Jones, owner of the Wall Street Journal. However, CNBC has stated on air that it has a contract with Dow Jones until 2012. One potential issue down the road is the fact that CNBC operates several news bureaus under the same roof as the Wall Street Journal.

[edit] Programs

  • Fox Business Morning hosted by Nicole Petallides & Jenna Lee. Business headlines overnight and a preview of the business day ahead.
  • The Opening Bell on Fox Business hosted by Alexis Glick. Daily glimpse of what's expected to happen on Wall Street for the day, and reaction to the opening of the markets.
  • Fox Business hosted by Tom Sullivan, Cheryl Casone, Dagen McDowell, Stuart Varney, David Asman & Liz Claman. Market coverage and daily stock market analysis.
  • Cavuto Hosted by Neil Cavuto. A review of the day's business news, similar to Fox News' Your World.
  • America's Nightly Scoreboard Hosted by David Asman.
  • The Dave Ramsey Show Hosted by Dave Ramsey. Ramsey discusses personal finance, similar to The Suze Orman Show.

[edit] Personalities

David Asman, Cheryl Casone, Rebecca Gomez, Dagen McDowell, and Stuart Varney will all be named as anchors for the new network, although they will also keep their roles at Fox News. In addition, Brenda Buttner and Terry Keenan will also be joining the roster, although their positions are not yet known at this point. [11] [12]

Other anchors named to the network include Peter Barnes, Jenna Lee, Nicole Petallides and Cody Willard. [13] Fox Business has also announced their first set of reporters; the list includes Jeff Flock (a CNN "original"), Shibani Joshi (from News 12 Westchester), and Connell McShane (from Bloomberg Television). [14] The network also added former Hewlett Packard CEO Carly Fiorina [15]to the growing list of personalities, with Fiorina serving as a contributor to the network. [16]

Dave Ramsey announced on September 20, 2007 that he has signed on to have a one-hour prime time show, similar in format to his syndicated radio show.[17] Tom Sullivan announced on October 2, 2007 that he has signed on to have a two-hour financial show from 10am to noon ET (7am to 9am PT) on the new network. He will continue broadcasting his Tom Sullivan Show on the radio with plans to syndicate the show nationwide with the assistance of Fox News Radio. Adam Shapiro was added to the Fox Business Network to report from the Washington, DC Bureau. Shapiro was formerly at Cleveland's WEWS-TV and New York City's WNBC-TV. On October 18, 2007, former CNBC anchor Liz Claman joined the Fox Business Network at 2:00 PM EDT. She co-anchors the 2-5pm daypart of the Fox Business Network with David Asman. Her first assignment for Fox Business was an interview with Warren Buffett. Claman is reunited with her former CNBC worker Alexis Glick, both of whom worked at CNBC in the late 1990s into the early 2000s.

[edit] Anchors/Hosts

[edit] Reporters

These reporters are based in New York unless otherwise stated.

[edit] Contributors

[edit] Criticism

Fox Business has been criticized like CNBC[18] for the number of infomercials it airs overnight and particularly on weekends.[19][20] Fox Business Network has also been criticized by political commentator Keith Olbermann (of Countdown with Keith Olbermann) for misrepresenting or modifying reviews of the channel. Fox Business Network distributed a review by The Toronto Globe and Mail that stated "They set out to change the face of financial news... and they darn well did." and omitted the pivotal last sentence: "Now, please, change it back". [21]

[edit] International Broadcasting

The channel is set to broadcast worldwide from January 7, 2008 in Australia via the Sky News Business Channel.[22][23] The United Kingdom is a strong possibility as is Canada, although negotiations are still on-going with cable and satellite companies.[24]

[edit] References

  1. ^ Fox Business Network blazes new trail. USA Today (2007-10-14).
  2. ^ http://www.allbusiness.com/services/business-services/4530031-1.html
  3. ^ http://www.nytimes.com/2007/05/04/business/media/04murdoch.html?pagewanted=2&ei=5090&en=6c32ea528e10ac5f&ex=1335931200&partner=rssuserland&emc=rss
  4. ^ http://news.moneycentral.msn.com/provider/providerarticle.aspx?feed=AP&Date=20070711&ID=7152992]
  5. ^ http://www.mediabistro.com/tvnewser/fox_biz/fbn_is_a_better_abbreviation_than_fbc__63227.asp
  6. ^ http://multichannel.com/article/CA6475338.html
  7. ^ http://www.multichannel.com/article/CA6475668.html
  8. ^ http://www.broadcastingcable.com/article/CA6476801.html
  9. ^ http://www.multichannel.com/article/CA6414775.html?display=Breaking+News
  10. ^ http://www.marketwatch.com/news/story/cnbc-facing-scary-times---/story.aspx?guid=%7B2DC05D0C%2D3833%2D4E0D%2DB45C%2DBBCB45F35C27%7D
  11. ^ http://www.broadcastingcable.com/article/CA6478053.html
  12. ^ http://insidecable.blogsome.com/2007/09/12/fbn-names-five-anchors-from-fnc-business-team/#comments
  13. ^ http://www.mediabistro.com/tvnewser/fox_biz/more_anchors_for_fbn_67303.asp#more
  14. ^ http://insidecable.blogsome.com/2007/09/19/more-fbn-hires-2/#more-7225
  15. ^ In an 10 October, 2007 article in Daily Variety, it was reported that Fiorina had signed with Fox Business Network to become a frequent business commentator on the newly-formed cable network, intended to be a competitor to the CNBC cable network. Michael Learmonth. "Fox cabler signs Fiorina", Daily Variety, October 10, 2007, p. 4. 
  16. ^ http://www.mediabistro.com/tvnewser/fox_biz/fiorina_comes_to_fbn_68649.asp
  17. ^ http://www.daveramsey.com/etc/cms/dave_fox_business_network_7703.htmlc
  18. ^ Inside Cable News: Infomercials and Fox Business Channel
  19. ^ Inside Cable News: Informercial wars…
  20. ^ Fox Biz blasts CNBC's infomercials… plays more infomercials
  21. ^ Keith Olbermann critical of the Fox Business Network
  22. ^ Foxtel adds Business Channel
  23. ^ Sky to launch Australia's first business channel
  24. ^ http://www.reportonbusiness.com/servlet/story/RTGAM.20071014.wfoxx1014/BNStory/Business/home

[edit] External links

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