Energizer Bunny

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Energizer Bunny

The Energizer Bunny is the marketing icon and mascot of Energizer batteries. It is a pink rabbit that beats a bass drum and wears sunglasses and blue sandals and has been appearing in television commercials since 1989. The Energizer Bunny does not appear in Europe and Australia where the rival Duracell Bunny is seen instead. Australia's mascot for Energizer is a muscle-bound anthropomorphic battery.


Contents

[edit] Background

The American Energizer commercials originally began as a parody of TV advertisements for rival Duracell. In the Duracell ads, a set of battery-powered drum-playing toy rabbits gradually slow to a halt until only the rabbit powered by a copper-top battery remains active. In Energizer's parody, the Energizer Bunny then enters the screen beating a huge bass drum and swinging the mallet over his head.[1]

Eric Allard, owner of the All Effects special effects company, designed and built the original Energizer Bunny, a remotely operated vehicle. All Effects operated the Energizer Bunny in most of its first commercials.[citation needed]

As the series progressed, realistic-looking commercials were aired for fictional products (such as "Sitagin Hemorrhoid Remedy") only to have the Bunny march through. To date, the Energizer Bunny has appeared in more than 115 television commercials.[2] In these commercials, a voiceover would announce one of various slogans used throughout the years; all of them would relate the stalwartness of the Energizer Bunny to the long-lasting power of their batteries. The original slogan boasted that "...[n]othing outlasts the Energizer...", but it was eventually changed after a lawsuit filed by Duracell disputing Energizer's claim. [3]


In 1991, Energizer sued the Adolph Coors Company for creating a parody of its Energizer bunny ads.[citation needed] See parody advertisement.

The term "Energizer Bunny" subsequently entered the vernacular as a term for anything that continues endlessly.[citation needed] President George H. W. Bush employed the term in a campaign speech in 1992.[citation needed]

[edit] Parody commercials

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Please improve the article by adding references. See the talk page for details. (September 2007)
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Listed below are some of the fictional products "promoted" in Energizer Bunny commercials:

  • Tres Cafe coffee
  • Nasatine nasal spray
  • Chateau Marmoset wine
  • Hennesey & Boyd Life Insurance ("the Buffalo") [4]
  • Olga Montero and Her Magic Harp
  • Halo breath freshener
  • The Adventure Channel
  • Sputnik Fruit Juice
  • Alfred Hitchcock Presents
  • Darnitol headache medicine
  • Ligamint back medicine
  • Firmatine stomach medicine
  • Rottenbrau beer
  • Ayers Rock scenery
  • Unnamed fictional bar [4]
  • Beauty and the Beast: The Ultimate Adventure video game [4]
  • "Really White" Laundry Detergent
  • Vintage Farms deli meats
  • J.B. Pigskins pork rinds
  • Notbacon bacon substitute
  • Growzan hair loss treatment [5]
  • Golden Grenades cereal
  • 1-877-787-0778 collect call service [5]
  • Bob Fremgen for President campaign
  • inmyunderwear.com
  • Alarm bath soap
  • Fannisizer exercising equipment
  • H.I.P.S. TV Show
  • Sitagain hemorrhoid ointment
  • Airdale air spray [4]
  • Supervolt batteries
  • Chugga Cherry soft drink
  • Mi Cuca Racha Mexican restaurant

The Energizer Bunny has also made a cameo pitching these real products:

[edit] TV and movie appearances

The Energizer Bunny (or his likeness) has made guest appearances on the real shows:

The Energizer Bunny made cameos on movies:

The Energizer Bunny also made a short cameo in Space Quest IV: Roger Wilco and the Time Rippers

[edit] Celebrities

Many celebrities have made appearances in The Energizer Bunny commercials:

[edit] Notes

  1. ^ The Energizer Bunny vs. The Duracell Bunnies - Retrieved: April 27, 2007
  2. ^ History of the Energizer Bunny Energizer.com - Retrieved: July 5, 2007
  3. ^ Pott, Carol (Ed.), (2005). The Blue Pages: A Directory of Companies Rated by Their Politics and Practices. Polipoint Press, (Heading under Energizer Holdings, Inc.)
  4. ^ a b c d http://www.retrojunk.com
  5. ^ a b http://www.advertisementave.com/tv/ad.asp?adid=40
  6. ^ a b c d e f g Bunny Bio® - Behind the Fur, Energizer.com - Retrieved: September 10, 2007

[edit] External links

Retrieved from "http://india.smashits.com/wikipedia/Energizer_Bunny"
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