Discovery Channel
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Discovery Channel is a cable and satellite TV channel founded by John Hendricks which is distributed by Discovery Communications. It provides factual variety programming focused primarily on the themes of popular science, history, and knowledge about the world, which are usually showcased as documentaries globally. In the US, the programming for the main Discovery network is primarily focused on "reality-based" television themes such as speculative investigation (Unsolved History, Best evidence), automotives, and occupational duties (Dirty Jobs and Deadliest Catch); it also features documentaries specifically aimed at families and younger audiences.[3]
Discovery Channel is the most widely distributed cable network in the United States,[4] reaching more than 92 million households, part of its global audience of 431 million homes in 170 countries and territories.[5] Versions of the channel are seen in Latin America, the United Kingdom, Australia, Canada, Japan, Taiwan, India and other countries.[6]
Discovery Channel was launched in 1985 as the flagship channel of Discovery Communications, which today offers 29 network brands in 33 languages. Popular programming on the channel today includes Shark Week, an annual week of programming dedicated to facts about sharks; Deadliest Catch, about fishing for crab in the Bering Sea; popular science show MythBusters; Dirty Jobs about blue collar occupations; quiz show Cash Cab, FutureWeapons, about the weapon technology of the future and Man vs Wild, depicting survival techniques.
The Discovery Channel also is the branding retail stores in malls and other locations across America, and also an online store. Educational gifts are its specialty. On May 17, 2007, Discovery Communications announced it was closing its stand-alone and mall-based stores. Hudson Group will continue to operate the Discovery Channel Airport Stores. [7]
The Discovery Channel sponsored a professional bicycling team that included seven-time Tour de France winner Lance Armstrong. This sponsorship ended after the 2007 cycling season.
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[edit] United States
[edit] Discovery Channel (Television)
In 2007, Discovery Channel's top series include Dirty Jobs with Mike Rowe, the Emmy-award winning Planet Earth, MythBusters, and Deadliest Catch.
Discovery's announced plans for 2008 include a new series with Josh Bernstein, who left History Channel to join Discovery. Other announced series include Fight Quest, Smash Lab, and the fourth season of Deadliest Catch.
The network's ratings improved in 2006[8] after a drop widely attributed to an over-reliance on a few hit series such as Monster Garage and American Chopper. Some critics said such series strayed from Discovery's mold of helping viewers learn about the world around them. Beginning in 2005, Discovery revamped its lineup to focus more closely on its traditional themes of popular science, history, and geography[9]. The network garnered a total of seven primetime Emmy award nominations in 2006 for shows including The Flight that Fought Back (about United Airlines Flight 93) and Deadliest Catch.
On January 4, 2006, Discovery Communications announced that Ted Koppel, longtime Executive Producer Tom Bettag, and eight former Nightline staff members were joining the Discovery Channel.
[edit] Discovery Channel Radio
Discovery Channel Radio was a channel on the both major United States satellite radio services. The programming consisted of audio versions of popular programs from its multitude of TV channels. Discovery was previously on XM Satellite Radio but was dropped in early September 2005. Sirius Satellite Radio dropped Discovery Radio from its slate on February 21 2007.
[edit] Around the world
The Discovery Channel reaches 431 million homes in 170 countries. In a number of countries, Discovery's channels are available on digital satellite platforms with multiple language soundtracks or subtitles (including Spanish, German, Dutch, Portuguese, Italian, Swedish, Danish, Finnish, Turkish, Greek, Polish, Hungarian, Romanian, Arabic, Slovenian, Hindi,Tamil and Serbian. In Bulgaria, Discovery has since 2000–2001 been displayed with Bulgarian subtitles by all cable providers.
Discovery Channel (Canada) has an ownership structure different from Discovery Channel. Canadian viewers receive almost identical English-language programming to the chanel that American viewers watch, but with some added Canadian content to suit the audience. Most notably, the Canadian channel carries the daily science news show Daily Planet, originally @discovery.ca, the first of its kind. Occasionally, several segments on similar topics are taken from various episodes and put together into one-hour specials that are broadcast on the original Discovery Channel. Canadian channels Discovery Health, Discovery Kids, Discovery Civilization, and Animal Planet are also seen. All channels are under different ownership, with Discovery Communications having a 20% share in each.
In the United Kingdom, Discovery Channel UK has some programs in common with the US version, including MythBusters, American Chopper, How It's Made and Deadliest Catch.
In Germany, Discovery Channel is part of the PREMIERE-digital-network and supplies specific programs to other networks like ZDF and Kabel 1. Discovery Communications is also owner of the documentary-channel XXP. The channel was bought in spring 2006 from its former shareholders Spiegel TV and "dctp". All programs are dubbed into German. The channel will from September be known as "DMAX", presumably to associate the channel with Discovery.
In Australia, Discovery is part of a 6 channel bouquet (not including timeshifts) on digital subscription TV, available on Foxtel, Optus TV and Austar. See Discovery Channel Australia.
In the Middle East, North Africa, and the Levant territories broadcasting via satellite, exclusively from the Showtime Arabia pay-TV network. However, from January the 1st 2007 Discovery is exclusively broadcasted by Orbit network for this region.
In the Netherlands, The Discovery Channel is included in most cable subscriptions. All of the programs are broadcast in their original language, but they are subtitled in Dutch as is the policy of all Dutch television stations.
In Poland, it is included in most cable TV offers. It is also available on satellite digital platforms (sometimes requiring an additional fee). Cyfra Plus makes it possible to see the programs in Polish as well as in English.
In New Zealand, the Australian version of Discovery is broadcast on SKY Network Television.
In Sub-Saharan Africa it is broadcast on DSTV satellite pay-tv service by Multichoice on Panamsat7/10.
[edit] Marketing and branding
They are also funding the construction of the Discovery Channel Telescope, in partnership with Lowell Observatory.
At one time, a sponsor of Discovery Channel was Halo 3.
[edit] Taglines
Discovery Channel's previous taglines had been "Explore Your World" and "There's no thrill like discovery." However in view of its changing focus towards more reality-based programming and away from strictly educational programming, the slogan was changed to "Entertain Your Brain". The new tagline for the revamped Discovery Channel is "Let's All Discover...", with a continuing phrase or sentence that relates to a show. For example, when advertising for MythBusters, the commercial would end, "Let's All Discover, Why No Myth Is Safe". The newest commercials include the song "Wonders Never Cease" by Morcheeba, from the album entitled The Antidote.
The previously-used tagline, "Explore Your World", went on to become a pop culture phenomenon, and had been synonymous with the channel for many years.
[edit] See also
- HD Theater (previously Discovery HD Theater)
- Discovery HD
- List of Discovery Channel programs - list of television programs formerly or currently broadcast by Discovery Channel.
- Discovery Channel Canada - a Canadian cable television service devoted to science and nature programming.
- Discovery Channel Pro Cycling Team - a US-based professional road bicycle racing team. It is the continuation of the 2004 US Postal Service Pro Cycling Team.
- List of DirecTV channels
- List of Dish Network channels
- List of documentary channels
- List of channels on Virgin Television
- The Bad Touch, song mentioning the Discovery Channel
[edit] References
- ^ Previously on Channel 50, Asia feed
- ^ http://www.truevisionstv.com/thai/channelindex/ubc_channel.aspx
- ^ http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=64477
- ^ http://www.ncta.com/ContentView.aspx?contentId=74
- ^ http://corporate.discovery.com/brands/discoverychannel.html
- ^ http://corporate.discovery.com/news/press/06q1/011806.html
- ^ http://money.cnn.com/2007/05/17/news/companies/discovery/?postversion=2007051717
- ^ http://corporate.discovery.com/news/press/06q2/083006.html
- ^ http://www.multichannel.com/article/CA6361880.html
[edit] External links
- Main
- Other
- Discovery Channel Africa and Middle East
- Discovery Channel Asia
- Discovery Channel Brazil
- Discovery Channel Canada
- Discovery Channel China
- Discovery Channel Europe (sub links to local sites)
- Discovery Channel Germany
- Discovery Channel India
- Discovery Channel Italy
- Discovery Channel Japan
- Discovery Channel Korea
- Discovery Channel Latin America
- Discovery Channel Poland
- Discovery Channel Romania
- Discovery Channel Russia
- Discovery Channel Taiwan
- Discovery Channel USA
- Discovery Channel UK
- Discovery Channel Finland
- Discovery Schools
- Discovery Education
- Cosmeo (Discovery Education's online homework help service)
- Discovery Channel at TV Ark
Discovery Communications |
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Ownership Discovery Holding Company (Nasdaq: DISCA, DISCB); Advance/Newhouse Communications, affiliated with Advance Publications; and John S. Hendricks, the Company's Founder and Chairman Discovery Networks in the United States Animal Planet • Discovery Channel • Discovery Health Channel • Discovery Home • Discovery Kids • Discovery Times • FitTV • Military Channel • TLC • The Science Channel • Discovery en Español • HD Theater Discovery Networks International ASIA: Discovery Channel Southeast Asia, Discovery Channel Taiwan, Discovery Channel New Zealand, Discovery Channel Australia, Discovery Channel Japan, Discovery Channel Korea, Discovery Channel India, Animal Planet Southeast Asia, Animal Planet Taiwan, Animal Planet Australia/New Zealand, Animal Planet Japan, Animal Planet India, Discovery Travel & Living Southeast Asia, Discovery Travel & Living Taiwan, Discovery Travel & Living Australia/New Zealand, Discovery Travel & Living India, Discovery Science Southeast Asia, Discovery Home and Health Southeast Asia, Discovery Real Time Asia, Discovery HD Japan UK: Discovery Channel • Discovery Civilisation • Discovery Home & Health • Discovery Real Time • Discovery Real Time Extra • Discovery Science • Discovery Travel & Living • Discovery Turbo • Discovery Kids On Demand • Animal Planet • DMAX EUROPE, MIDDLE EAST, AFRICA (EMEA): Discovery Channel Benelux, Discovery Channel Europe, Discovery Channel Poland, Discovery Channel Romania, Discovery Channel ME/Africa, Discovery Channel Turkey, Discovery Channel Nordic, Discovery Channel Sweden, Discovery Channel Denmark, Discovery Channel Italy, Discovery Channel France, Discovery Channel Germany, Discovery Channel Hungary, Animal Planet Benelux, Animal Planet Nordic, Animal Planet Europe, Animal Planet Poland, Animal Planet Romania, Animal Planet ME/Africa, Animal Planet Germany, Animal Planet Italy, Discovery Science Europe/ME, Discovery Science Italy, Discovery Civilisation Europe, Discovery Civilisation Italy, Discovery Civilisation ME, Discovery Real Time Italy, Discovery Real Time France, Discovery Travel & Living Europe, Discovery Travel & Living Italy, Discovery Geschichte, DMAX LATIN AMERICAN/IBERIA: Discovery Channel Latin America, Discovery Channel Venezuela, Discovery Channel Mexico, Discovery Channel Brazil, Discovery Channel Argentina, Discovery Channel Iberia (Spain/Portugal), Animal Planet Latin America/Brazil, Discovery Kids Latin America, Discovery Kids Brazil, Discovery Kids Mexico, People+Arts Argentina, People+Arts Latin America, People+Arts Iberia (Spain/Portugal), People+Arts Mexico, People+Arts Brazil, Discovery Travel & Living Latin America/Brazil, Discovery Home & Health Latin America, Discovery Science, Discovery Civilization, Discovery Turbo CANADA: Discovery Channel (Canada), Animal Planet (Canada), Discovery Civilization Channel, Discovery Health (Canada), Discovery Kids (Canada), Discovery HD (Canada) Discovery Communications internet services: Cosmeo: Cosmeo Discovery Commerce, Education & Other: Discovery commerce and Discovery education Discovery Channel Radio: United States:satellite radio:Sirius Satellite Radio Discovery Channel USA Discovery Channel UK Discovery Channel India Discovery Channel Europe Discovery Channel Canada Discovery Channel Asia Discovery Channel Brazil Discovery Schools Discovery Education |
de:Discovery Channel es:Discovery Channel eo:Discovery Channel fr:Discovery Channel ko:디스커버리 채널 id:Discovery Channel it:Discovery Channel he:ערוץ דיסקברי hu:Discovery Channel nl:Discovery Channel ja:ディスカバリーチャンネル no:Discovery Channel pl:Discovery Communications pt:Discovery Channel ru:Discovery Channel fi:Discovery (kanava) sv:Discovery Channel th:Discovery Channel tr:Discovery Channel zh:探索頻道
