Avi Arad

From Wikipedia, the free encyclopedia

Jump to: navigation, search
Avi Arad
Born1948
Ramat Gan, Israel
OccupationFilm Producer

Avi Arad (Hebrew: אבי ארד) is an Israeli-American businessman. He became the CEO of the company Toy Biz in the 1990s, and soon afterward became the chief creative officer of Marvel Entertainment, a Marvel director, and chairman and CEO of Marvel Studios.[1]

Contents

[edit] Biography

[edit] Early life and career

Born in Cyprus and raised in Israel, Arad came to the United States during his college years and enrolled at Hofstra University to study industrial management. He earned a bachelor of business administration from the University in 1972.[2] Arad began his career working in the research and development department of Aurora Products, a division of Nabisco. In 1974, he began his own company and started developing situation comedies and action-adventure cartoon programs. Many of Arad’s fantasy concepts for television became successful toy products, like the popular “Seeker Centipeed,” the “Rev-Um-Up Races,” “Switch Force,””Rough Rider Tri-Ex” and “Speed Shooter.” His accomplishments as an inventor of action toys include products he developed for companies such as LJN Toys, Matchbox, Ideal, Ertl, Buddy-L, Schaper, Panosh, CBS Toys, Coleco, Combi and, most recently, Galoob Toys.

[edit] Marvel Comics

When Toy Biz took over Marvel Comics in a complicated deal that included obtaining the rights to Spider Man and other superheroes that Marvel had sold earlier, that was resolved after Intellectual Property litigator Carole Handler found a unique reading of the patent law that allowed Arad's Toy Biz the ownership rights; he became that company's CEO.[citation needed][opinion needs balancing] He was involved in Marvel's emergence from bankruptcy and the expansion of the company's profile through licensing and movies.

On July 4, 2003, Arad became a naturalized citizen of the United States.[citation needed]

[edit] Later career

Arad is credited as executive producer on the 1990s Marvel animated TV series, starting with 1992's X-Men for Fox Kids. Arad was the executive producer of Spike TV's Blade: The Series.

On May 31, 2006, Arad resigned his various Marvel positions, including his leadership of Marvel Studios to form his own production company, Avi Arad Productions. Although he is still producing projects for Marvel[1], his first feature outside Marvel was the August 2007 film Bratz: The Movie.

[edit] Producer filmography

[edit] Footnotes

[edit] References

[edit] External links

Views
Personal tools

Toolbox