ALMA Award

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The American Latino Media Arts Award, or ALMA Award is a distinction awarded to Latino performers (actors, film and television directors, and musicians) who promote positive portrayals of Latinos in the entertainment field. In Spanish alma means spirit or soul.

Created in 1995 by the National Council of La Raza, it takes over from the previous Bravo Awards. It's part of NCLR's strategy to counter the negative stereotyping of Latinos in US entertainment. The awards are given during an annual ceremony held in June.

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